Hey, I'm Lauren ❋
I’m someone who loves making things. Whether it’s cooking, 3D Printing, or building my own small business, I love the zero-to-one process.
But I also enjoy breaking down complicated problems, which led me to roles like Systems Analyst and experimenting with coding (vibe and otherwise).
Product design is the perfect blend of both for me.
Sh*t I do for fun
🦈
Scuba diving
I have a love for marine animals.
Been a certified scuba diver over 10 years.
Favourite thing I have seen:
10 Manta Rays
📐
3D printing
Learnt how to use Tinkercad (autoDesk 3D modelling app) and have been printing at home.
Favourite thing I printed:
Drink stir sticks with friend's Bitmoji faces
👩🏻🍳
Cooking
I love to eat first, so in turn I love cooking.
Favourite meal to cook right now:
Hianese chicken
📸
Taking photos
Whether it's from my iPhone, film camera or digital camera, I'm always capturing memories. Every photo on this website was taken by me!
🥳
Designing for celebrations
Whenever there's a celebration, catch me designing menus, itineraries, wine bottle labels, posters or stickers for all my friends & family.
⛰️
Travelling Southeast Asia
I travelled Southeast Asia for 5 months while freelancing. Best experience I have ever had.
Favourite experience:
Hi Giang loop in Vietnam!
Resumé
Summary
Product Designer with 7+ years of experience designing end-to-end membership, automotive and telecom service products. Strong in interaction design, prototyping, and usability testing, focused on simplifying complex workflows and driving measurable improvements.
Work Experience
Oct 2022 - Present
CAA
Product Designer
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Established a usability testing practice and translated research insights into a Needs Assessment tool achieving a 76% completion-to-purchase conversion rate, significantly increasing membership sales
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Designed and executed A/B tests across key conversion points, contributing to $233K in incremental annualized revenue and improved Click-Through-Rate (CTR)
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Led end-to-end design process for high-impact product projects, leveraging AI as a core step, and collaborating closely with cross-functional teams to deliver seamless experiences
Oct 2021 - 2022
BMO Stackt Branch
Consultant, Digital Designer
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Designed a digital and cohesive visual identity for @BMOstackt - Canada’s first experiential banking branch resulting in a 900% growth (300 to 3000 followers)
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Applied UX research methodologies (on-site observation and user feedback) to iterate on content design, directly improving post utility and event discoverability for the target audience
Dec 2018 - Sept 2021
CGI
Consultant, Business Systems Analyst
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Translated complex requirements into clear user flows and high-fidelity mockups for internal tools, aligning stakeholders, developers, and clients
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Supported user acceptance testing (UAT) while working with developers to ensure accurate design implementation and resolve UX-related defects
Aug 2020 - July 2021
Not Just Cheese
Co-founder & Lead Designer
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Co-founded charcuterie and cocktail kit business, generating $10K+ revenue, 1000s of social media followers and featured in top digital magazines including Narcity, TheChewReview and ToDoToronto
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Designed the end-to-end digital experience including website, packaging, branding, and in-person usability testing to improve purchase flow and repeat orders
Education
Sept 2014 - May 2018
University of Waterloo
Bachelor of Global Business and Digital Arts
Jan 2017 - May 2017
National University of Singapore
Exchange Student studying Visual Design, Digital Humanities, Southeast Asian Studies
