Hey, I'm Lauren ❋
I’m someone who loves making things. Whether it’s cooking, 3D Printing, or building my own small business, I love the zero-to-one process.
But I also enjoy breaking down complicated problems, which led me to roles like Systems Analyst and experimenting with coding (vibe and otherwise).
Product design is the perfect blend of both for me.
Sh*t I do for fun
🦈
Scuba diving
I have a love for marine animals.
Been certified scuba diver over 10 years.
Favourite thing I have seen:
10 Manta Rays
📐
3D printing
Learnt how to use Tinkercad (autoDesk 3D modelling app) and have been printing at home.
Favourite thing I printed:
Drink stir sticks with friend's Bitmoji faces
👩🏻🍳
Cooking
I love to eat first, so in term I love cooking.
Favourite meal to cook right now:
Hianese chicken
📸
Taking photos
Whether it's from my iPhone, film camera or digital camera, I'm always capturing memories. Every photo on this website was taken by me!
🥳
Designing for celebrations
Whenever there's a celebration, catch me designing menus, itineraries, wine bottle labels, posters or stickers for all my friends & family.
⛰️
Travelling Southeast Asia
I travelled Southeast Asia for 5 months while freelancing. Best experience I have ever had.
Favourite experience:
Hi Giang loop in Vietnam!
Resumé
Summary
Entrepreneurial product designer with 7+ years of hands-on experience building and scaling products from the ground up, including co-founding my own Direct-to-Consumer business and launching end-to-end digital experiences at CAA.
Work Experience
Oct 2022 - Present
CAA
Product Designer
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Established usability testing processes and leveraged findings to design and launch a Needs Assessment tool that drove a 76% conversion rate, significantly boosting membership purchases
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Designed a series of A/B tests and optimizations across key conversion points resulting in significant Click-Through-Rate (CTR) gains and over $143K in incremental annualized revenue
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Led end-to-end design for the Multi-Factor Authentication (MFA) integration project, collaborating deeply with IT and Development teams to deliver a seamless flow and a redesigned website header
Oct 2021 - 2022
BMO Stackt Branch
Consultant, Digital Designer
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Managed the layout and design of the @BMOstackt Instagram applying visual design and content strategy principles to grow the page 900% from 300 to over 3000 followers
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Applied UX research methodologies (on-site observation and qualitative user feedback) to iterate on content design, directly improving post utility and event discoverability for the target audience
Dec 2018 - Sept 2021
CGI
Consultant, Business Systems Analyst
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Translated complex business requirements into intuitive user flows and design mockups, effectively bridging the gap between client needs and technical constraints
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Ensured high-fidelity design implementation by supporting developers during SIT/UAT and triaging design-related defects throughout the entire software development lifecycle
Aug 2020 - July 2021
Not Just Cheese
Co-founder & Lead Designer
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Co-founded charcuterie and cocktail kit business, generating over $10,000 in revenue, thousands of social media followers and featured in top digital magazines including Narcity, TheChewReview and ToDoToronto
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Led the design of the website and conducted in-person usability tests to identify any pain points and ensure a smooth user-centered customer experience
Education
Sept 2014 - May 2018
University of Waterloo
Bachelor of Global Business and Digital Arts
Jan 2017 - May 2017
National University of Singapore
Exchange Student studying Visual Design, Digital Humanities, Southeast Asian Studies
