Hey, I'm Lauren ❋
I’m someone who loves making things. Whether it’s cooking, 3D Printing, or building my own small business, I love the zero-to-one process.
But I also enjoy breaking down complicated problems, which led me to roles like Systems Analyst and experimenting with coding (vibe and otherwise).
Product design is the perfect blend of both for me.
Sh*t I do for fun
🦈
Scuba diving
I have a love for marine animals.
Been a certified scuba diver over 10 years.
Favourite thing I have seen:
10 Manta Rays
📐
3D printing
Learnt how to use Tinkercad (autoDesk 3D modelling app) and have been printing at home.
Favourite thing I printed:
Drink stir sticks with friend's Bitmoji faces
👩🏻🍳
Cooking
I love to eat first, so in turn I love cooking.
Favourite meal to cook right now:
Hianese chicken
📸
Taking photos
Whether it's from my iPhone, film camera or digital camera, I'm always capturing memories. Every photo on this website was taken by me!
🥳
Designing for celebrations
Whenever there's a celebration, find me designing menus, itineraries, wine bottle labels, posters or stickers for all my friends & family.
⛰️
Travelling Southeast Asia
I travelled Southeast Asia for 5 months while freelancing. Best experience I have ever had.
Favourite experience:
Hi Giang loop in Vietnam!
Resumé
Work Experience
Oct 2022 - Present
CAA
Product Designer Lead
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Led end-to-end architecture and redesign for the main membership checkout flow, simplifying a complex multi-step purchase into an accordion layout to reduce signup friction.
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Established a usability testing practice, leveraging AI as a core step to translate research insights into a Needs Assessment tool that achieved a 76% completion-to-purchase conversion rate.
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Partnered cross-functionally with engineering and analytics to run targeted A/B tests across key conversion points, contributing to $233K in annualized revenue.
-
Co-created and scaled the CAA Figma design system from scratch, establishing reusable component libraries and ensuring collaboration across design and engineering.
Oct 2021 - 2022
BMO Stackt Branch
Consultant, Digital Designer
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Designed the visual identity, digital assets and print for the experiential branch, iterating on content based on direct visitor feedback.
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Scaled social engagement from 300 to 3000 followers by iterating the visual content strategy around what resonated best with the audience.
Dec 2018 - Sept 2021
CGI
Consultant, Business Systems Analyst
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Turned complex business requirements into clear user flows, information architecture, and high-fidelity mockups for internal employee tools, aligning stakeholders, developers, and clients.
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Worked directly with developers and stakeholders through user acceptance testing (UAT) to ensure accurate implementation and resolve design defects.
Aug 2020 - July 2021
Not Just Cheese
Co-founder & Lead Designer
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Co-founded charcuterie and cocktail kit business, generating $10K+ revenue, 1000s of social media followers and media features in Narcity, TheChewReview and ToDoToronto.
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Built the end-to-end digital experience including website, packaging, brand identity, using in-person user testing to improve purchase flow and drive repeat orders.
Education
Sept 2014 - May 2018
University of Waterloo
Bachelor of Global Business and Digital Arts
Jan 2017 - May 2017
National University of Singapore
Exchange Student studying Visual Design & Digital Humanities
Skills
Design
Figma | Design Systems | Information Architecture | Interaction Design | Prototyping | Wireframing | Journey Mapping | UX Writing
Research
Usability Testing | A/B Testing | User Research | Mixpanel | Hotjar | AI-Assisted Research
