Case Studies

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Case Studies

About

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Lauren Hotta

Senior Product Designer building clear solutions for complex business systems.

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UX research

Usability testing

Experimentation

Checkout flow redesign

Designing an experimental checkout flow that reduces cart abandonment when purchasing roadside assistance memberships.

Goal

Reducing cart abandonment

UX research

Usability testing

Experimentation

Checkout flow redesign

Designing an experimental checkout flow that reduces cart abandonment when purchasing roadside assistance memberships.

Goal

Reducing cart abandonment

View case study

UX research

Usability testing

Experimentation

Checkout flow redesign

Designing an experimental checkout flow that reduces cart abandonment when purchasing roadside assistance memberships.

Goal

Reducing cart abandonment

UX research

User interviews

Info architecture

Tow truck dispatch panel redesign

Improved emergency response times by adding map filter functionality and hierarchy to the buttons and data visualization.

Goal

Improving response times

UX research

Usability testing

Experimentation

Tow truck dispatch panel redesign

Improved emergency response times by adding map filter functionality and hierarchy to the buttons and data visualization.

Goal

Improving response times

View case study

Skills

Product Design

Design Systems

Information Architecture

Prototyping

UX Writing

Interaction Design

Usability Testing

UX Research

A/B Testing

AI-Assisted Research

Figma AI

Claude

ChatGPT

Stitch

Design Tokens

Product Strategy

Complex Workflows

+ More

Experience

Lead Product Designer

CAA

Oct 2022 - Present

Digital Designer

BMO Stackt Market

Jan 2018 - Jan 2020

Business Systems Analyst

CGI

Dec 2018 - Sept 2021

Co-Founder & Lead Designer

Not Just Cheese

Aug 2020 - July 2021

More about me

Connect with me!

Email me

hottalauren[at]gmail.com

Connect with me!

Email me

hottalauren[at]gmail.com