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Baby turtle in coconut - turtle release
Mountain viewpoint in Seoul Korea
Bowls of ramen spread on table
Photo of me in with mountain in background

Hi! I'm Lauren, a product designer

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who loves breaking down complex problems into beautiful and intuitive designs ❋

Lead Product Designer at CAA
Previously worked with BMO, CGI, co-founded charcuterie business
Graduated from University of Waterloo with Bachelors of Global Business Digital Arts

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My work

CAA

UX Research
Usability Testing
Experimentation
Optimizing checkout flow: reducing cart abandonment 🛻

Designing an experimental checkout flow that reduces cart abandonment when purchasing roadside assistance memberships.

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CAA

UX Research
User Interviews
Info Architect
Tow truck dispatch panel: improving response times 🚨

Improved emergency response times by adding map filter functionality and hierarchy to the buttons and data visualization.

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