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Lauren Hotta

Senior Product Designer building clear solutions for complex business systems.

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My work

CAA

UX Research
Usability Testing
Experimentation
Optimizing checkout flow: reducing cart abandonment

Designing an experimental checkout flow that reduces cart abandonment when purchasing roadside assistance memberships.

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CAA

UX Research
User Interviews
Info Architect
Tow truck dispatch panel: improving response times

Improved emergency response times by adding map filter functionality and hierarchy to the buttons and data visualization.

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